Tulip Homestay - Home Away From Home - Digital Marketing, Ujudebug
Social Media Marketing
Facebook is the largest social media with 1 billion active users. So, no matter what your customer base is, Facebook has the potential to bring you, new customers. First, we created their Facebook page as a local business, since their target customers were the people of Assam. Then we added a few posts about the products available on their page which helped drive more traffic. Now the next step was to generate more likes on their page. For this, we applied a very simple tactic which was to invite all the people to like the page who have like a post. This is a simple tactic but quite effective. We put their logo as their page icon and also added a few cover images. We also edited their about section which includes information like location, business hours.We also used Facebook ads in this campaign. We carefully targeted our potential customers for best results. With the help of core targeting, we got our ads in front of people who are from a certain demographic, location, interests and behaviour since Facebook has these data available to them. Facebook insight was a really helpful tool in this process.
Instagram is also a powerful digital marketing platform with millions of active users. First, we created a business account for Tuliip homestay and filled up the bio section which contained the link to their website. To make this campaign successful we followed a few accounts which belonged to the same niche as ours. We went through the posts of these accounts and replied to the user's comets if someone was asking any questions which had no replies. This helped users view us as a helpful guide. We found these accounts by using relevant hashtags (#) such as #guesthouse etc. We also posted beautiful images of their rooms so that users know what to expect from them.